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Why your business needs a responsive website?

  • Mobile users will surpass desktop users before the end of 2014
  • 5 billion people to use mobile phones by 2017
  • 55% use their cell phone to go online
  • Over 20% of Google searches are performed on a mobile device
  • 61% of people have a better opinion of brands when they are offered a good mobile experience.
  • With a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.

Source: Forbes, Mashable, HubSpot, BusinessInsider

All of these statistics leads to a single conclusion : mobile usage is exploding. As it continues to evolve, more of your potential clients are using smart phones and tablets to access your website.

So what do business owners do in this case? Do we need to create a separate version for each site? Will you let your customers deal with the hassle of figuring out your mobile site on their own?

The solution lies in the “Responsive Web Design” – which suggests that the website is designed and developed in such a way that it adapts to all screen sizes, no matter on which device or platform the website is being displayed.

One Website – Many Devices

The look and functionality of the site on the desktop and mobile devices can go a long way in bringing new visitors to your site, which ultimately can help you generate more leads. A responsive design is no longer a nice-to-have feature, but is a necessity which greatly impacts the growth of the business.

The advantages of the responsive design is:

  • The content is developed once which is rendered the same on multiple devices
  • The site experience is consistent on the desktop, phones and tablets
  • As consumers are increasingly using mobile devices to shop, responsive designs can ensure it behaves the same for all devices

A Speedy Responsive Website is the Key

The load time of the page directly affects the decisions your online visitors take, it can determine a purchase or the exit!

74% of the mobile visitors will abandon a site if it takes more than 5 seconds to download (Source: Mashable)

PageSpeed Insights is a tool developed by Google to check the site performance. It analyzes the page content and also gives suggestion to improve the performance as well as the user experience.

Responsive Design is Google Recommended

The sites with responsive design have one URL for all devices, thus making it easier for Google to crawl, index, and organize content (useful for Search Engine Optimization). In contrast, the separate mobile site has a different URL which requires Google to crawl and index multiple versions of the same site.

Few Essentials:

Responsive design requires:

  • A percentage based design that adapts to the screen size – rather than absolute pixels or points.
  • Flexible images sized to the relative units, to prevent them display outside the view
  • No horizontal scrollbar, whatever the window size is
  • Use of media queries (CSS3) to allow content rendering based on the characteristics of the device and the browser being used.

Last but not the least, testing is the crucial part of the responsive design process. There are several resources and tools available in order to test your responsive design. The following are some of the simple and helpful tools which can be used for testing.